Samsung Galaxy Note 2 "Office Upgrade"

Samsung was on a roll last year when it came to its ads in USA, and from the looks of its newest spot for the Galaxy Note II, it looks like that trend will continue into the new year.

                             
Now that Christmas & New Year is over, it looks like Samsung is adjusting its Galaxy Note II marketing efforts from regular consumers to business men and women. Pretty intelligent positioning has led to this fine spot. The commercial shows two coworkers playing with their new phones, pointing out all the possibilities that the new "do two things at once feature" provides. Samsung features the Galaxy Note II in a comical office scene in which two employees discuss the usefulness of the device’s unique features, like Multi Window mode. One employee focuses on productivity while the other prefers to procrastinate. The spot then plays out in favor of the hard-working employee before closing with a new tag line – “The Next Big Thing for Business is Here.”

We see that Samsung is really pushing hard into the western market and is keen to win over more market shares. The heavy funding in advertisements and some great spots are surely helping it in the way. Lets see how far this goes in trying to disrupt the iconic Apple.