Tagging you friends on Facebook and Google + has become more of an infectious obsession now. Based on these lines, Titan has introduced a new series, called Tagged. The company has developed a TVC on the theme of ‘tagging’, targeting the youth. It targets the connect youths like to have with each other.
A young woman riding a scooter sees another in a car and literally tags herself with her with the watch. Similar tag'ed moments are shown between a couple. A young man, fearing a tag, hides his watch and begins to run from a group. A young girl at a party tags another near a swimming pool and they jump in, enjoying the little dive. The TVC ends with a voice over saying 'Get tagged by Titan'.
Titan watches in this commercial are seen being used as a hook to bring together like minded individuals to share special moments. However, it appears to be a calculated risk - as many people hate to be tagged by their lesser friends in anonymous pictures. But having said that, Ogilvy & Mather translates the 'tagging' feature to a physical world using watches beautifully. Quite a fresh ad, it remains to be seen how much virality it'll create.