Logo is the identity that's fundamental to building a brand and communicating with the target audience. Many well-known corporate brands change their logo to achieve the perfect identification because the identity’s creation is not an occasional activity, but a permanent one.
However, a brand identity has to represent the ongoing trends. That is why a logo has got to change & evolve over a period, keeping with the present context.
Some of the biggest brands in the country ditched their old logos for new ones this year, mostly due to the reasons of evolving, to look younger and more human, and to communicate in a better way about the brand.
As Twitter blogged- “Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends. (…) a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
And Chris Brandon, a spokesperson of Domino's, tells, "We certainly remain a pizza company first and foremost—but people can now get so much more from Domino’s, (...) As shown by the way we have spoken to consumers in the past couple of years—it’s less about just a pizza and more about a relationship and an experience."
Have a look at these redesigned logos and brands.
However, a brand identity has to represent the ongoing trends. That is why a logo has got to change & evolve over a period, keeping with the present context.
Some of the biggest brands in the country ditched their old logos for new ones this year, mostly due to the reasons of evolving, to look younger and more human, and to communicate in a better way about the brand.
As Twitter blogged- “Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends. (…) a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
And Chris Brandon, a spokesperson of Domino's, tells, "We certainly remain a pizza company first and foremost—but people can now get so much more from Domino’s, (...) As shown by the way we have spoken to consumers in the past couple of years—it’s less about just a pizza and more about a relationship and an experience."
Have a look at these redesigned logos and brands.
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