The "Right to be Heard" campaign by Black Pencil India for Headlines Today of the India Today group. A nice campaign that voices the sentiments of the Indian youth today. The campaign seeks to provide a platform to people to speak about their grievances and make sure they are heard.
Headline Today has also created a website: Right To Be Heard, where people can upload their videos, comments and issues they want to raise. There is also a hotline number they can call and record their messages at. The channel’s team will get in touch with them to highlight and resolve their issues. The channel has launched two new shows in sync with this campaign – ‘Right to be heard show’ and ‘Right to be Heard Town hall show’.
According to the channel, the campaign would encompass OOH, TV, print and digital.
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