Remember those childhood days when your teacher or your grammy used to tell you a lot of stories? How we wish those golden days never ended! Who's gonna tell us stories now?
But hey! don't forget that the stories never ended actually! Surprised? When you see a lady clad in white saaree say that X detergent helped remove the stains and make this dress glittering white, isn't that a story you are listening to? But yeah, you are pissed off at the content. While other stories tend to indulge your vivid imaginations.
Take the example of Tata Docomo's "Hate Incomplete Stories?" campaign. Isn't it innovative? Or the Volkswagen's Silent Ad. There are many good stories out there.
So why has story telling become so important for businesses after all? What is the meaning of a 'good story' then?
In my view, a good story has the following foundations :-
1. Its Authentic.
2. Its Creative.
3. It makes an Emotional & Personal connection with the target audience.
4. It inspires action/generates a lot of positive word-of-mouth communication.
5. It possibly Engages the audience in a journey with the brand.
Meanwhile lets put up another example to interest you. Remember the "Jaago Re" campaign by Tata Tea?
So why is telling good stories so important after all?
Because, Good Stories COMPEL people to CHANGE, change the Way thet FEEL, change the Way they THINK, change the Way they ACT, and change the Way they BEHAVE. Good stories put their audience at ease and engage them with the "Human Side" of the brand.
So for those who still think that direct ads and/or discounts only can bring in profits for your company, please stop clinging to cliches and start making up a story around your product/brand that's indulging enough.
- Clarify your message.
- Let the audience know the need of change.
- Let them know how and when there could be change.
- Confirm why their action is important.
- Explain how you want your audience to take action.
And, remember an important thing- "Anything that's copied and NOT FOUND is NOT a THEFT!"
So find your inner storyteller. No matter what the industry, product or service; there are stories in every company to help get the message out and acted upon any simple and cost-effective way.
But hey! don't forget that the stories never ended actually! Surprised? When you see a lady clad in white saaree say that X detergent helped remove the stains and make this dress glittering white, isn't that a story you are listening to? But yeah, you are pissed off at the content. While other stories tend to indulge your vivid imaginations.
Take the example of Tata Docomo's "Hate Incomplete Stories?" campaign. Isn't it innovative? Or the Volkswagen's Silent Ad. There are many good stories out there.
So why has story telling become so important for businesses after all? What is the meaning of a 'good story' then?
In my view, a good story has the following foundations :-
1. Its Authentic.
2. Its Creative.
3. It makes an Emotional & Personal connection with the target audience.
4. It inspires action/generates a lot of positive word-of-mouth communication.
5. It possibly Engages the audience in a journey with the brand.
Meanwhile lets put up another example to interest you. Remember the "Jaago Re" campaign by Tata Tea?
So why is telling good stories so important after all?
Because, Good Stories COMPEL people to CHANGE, change the Way thet FEEL, change the Way they THINK, change the Way they ACT, and change the Way they BEHAVE. Good stories put their audience at ease and engage them with the "Human Side" of the brand.
So for those who still think that direct ads and/or discounts only can bring in profits for your company, please stop clinging to cliches and start making up a story around your product/brand that's indulging enough.
- Clarify your message.
- Let the audience know the need of change.
- Let them know how and when there could be change.
- Confirm why their action is important.
- Explain how you want your audience to take action.
And, remember an important thing- "Anything that's copied and NOT FOUND is NOT a THEFT!"
So find your inner storyteller. No matter what the industry, product or service; there are stories in every company to help get the message out and acted upon any simple and cost-effective way.
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