"The family that eats together stays together."
Continuing on from the wonderful family-bonding-over-meal-TVC called "Saath khao, khushiyaan badhao" Coca-Cola has started various campaigns to position itself as a drink with meal, such as roping in master chef Sanjeev Kapoor and doing a cooking program in three undisclosed cities in India. A website is being spread over social-networking sites which asks people to send any special recipe of their own. The lucky winner would be seen with Sanjeev Kapoor. It also plans to bring some Mothers to college campuses and have them cook for the students there, as part of the campaign.
The campaign:-
TVC Link- http://www.youtube.com/watch?feature=player_embedded&v=XP6sPhwmDag
Website Link- Coke and Meals
The preceding post:- Coca Cola's New Commercial - Oct '12
Continuing on from the wonderful family-bonding-over-meal-TVC called "Saath khao, khushiyaan badhao" Coca-Cola has started various campaigns to position itself as a drink with meal, such as roping in master chef Sanjeev Kapoor and doing a cooking program in three undisclosed cities in India. A website is being spread over social-networking sites which asks people to send any special recipe of their own. The lucky winner would be seen with Sanjeev Kapoor. It also plans to bring some Mothers to college campuses and have them cook for the students there, as part of the campaign.
The campaign:-
TVC Link- http://www.youtube.com/watch?feature=player_embedded&v=XP6sPhwmDag
Website Link- Coke and Meals
The preceding post:- Coca Cola's New Commercial - Oct '12
Sounds like fun but I don't advocate drinking aerated drinks.
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