Going with the "Open Happiness" tag-line, Coca Cola is all set to be a trend setter again with this new commercial.
TVC Link - "Saath khao, khushiyaan badhao"
The campaign builds on the “celebrating happiness” plank of the brand. The family that eats together stays together. This ancient proverb is depicted well in this commercial, done with an eye on increasing the per capita consumption of cola.
The TVC features a large family at the dining table. As they bond over food and Coke. It’s a very simple treatment, there are no dialogues, and typical family interactions are captured through expressions. A strict dad who won’t relent to his son’s demands. A granny with an emotional tale to tell. A disinterested kid who later begins to enjoy the family time. And so on. All the things that usually happen at a family table.
Actually the consumer research behind it is the key. Trends show that youths are returning to spending more times with their family. So what time is better than this festive season to start such an endearing commercial!
There are no celebrities in the ad, only regular people. The music track is very cool, it adds to the liveliness of a happy family gathering. And in spite of no storyline, the TVC entertains. Particularly the last touch is good, where a smartphone buzzes away in a corner and no one bothers to answer it.
TVC Link - "Saath khao, khushiyaan badhao"
The campaign builds on the “celebrating happiness” plank of the brand. The family that eats together stays together. This ancient proverb is depicted well in this commercial, done with an eye on increasing the per capita consumption of cola.
The TVC features a large family at the dining table. As they bond over food and Coke. It’s a very simple treatment, there are no dialogues, and typical family interactions are captured through expressions. A strict dad who won’t relent to his son’s demands. A granny with an emotional tale to tell. A disinterested kid who later begins to enjoy the family time. And so on. All the things that usually happen at a family table.
Actually the consumer research behind it is the key. Trends show that youths are returning to spending more times with their family. So what time is better than this festive season to start such an endearing commercial!
There are no celebrities in the ad, only regular people. The music track is very cool, it adds to the liveliness of a happy family gathering. And in spite of no storyline, the TVC entertains. Particularly the last touch is good, where a smartphone buzzes away in a corner and no one bothers to answer it.
I like when they keep ads grounded. I remember there was a coke ad with three big stars, it sounded more like a trailer of a romantic flick. Either keep it like Amir Khan's coke ad or simple.
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