Wednesday, September 26, 2012

History of Advertising vs History of Marketing

The world of today has seen more than a trillion ads probably. The clutter has become so much that it is becoming difficult for organizations to take up the challenge in this mess. But think of the days when there were pretty rare ads. Most of the people would answer the "Jalebi" ad of Dhara if we ask you about the first ad that you heard of. But in 1939, Lever’s advertising department launched Dalda – the first major example of a brand and a marketing campaign specifically developed for India.

Did you know that the Egyptians were arguably the first to invent the form of Advertising? Do you know how did they do it? Lets have a look at the Illustrated History of Advertising in this world. Compare the timelines to the History of Marketing side by side. Click on the respective images to view the infographic.
(A note of thanks to guys who made these. I got them by browsing.)
                                      

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