Top Print Ads - 3

Hi there. A small gap and another colorful post. Of print ads. I tell you these days the Indians are matching toe to toe with other leaders in this category. These consist of some beautiful print ads from all over the world including India. Have a look.

Weird is the new COOL!

To promote the new “weird is cool” attitude proffered by the ParaNorman film (a tale of a young boy who can see ghosts and is shunned by his friends and classmates), Nike has released a special edition of film-inspired Nike Air Foamposite One sneakers.

The Foamposite One shoes, released in a small batch of 800, were up for grabs via a Twitter campaign challenging fans to tweet the @ParaNorman account with pictures of themselves being weird as a kid with the hashtag #weirdwins. Fans who tweeted the weirdest photos won a pair of the limited edition sneaks. The Nike ParaNorman campaign not only represents a great cross-brand promotional strategy (for the film, the shows, and their master companies) but also plays into a bigger cultural movement toward embracing oddities. It’s also important to note the irony of the campaign: a coveted symbol of hyped fashion trends (Nike shoes) are a reward for celebrating those very uncool, awkward, and socially embarrassing moments of childhood.

Take a look at some photos of the campaign.

                    

What do you think of Nike’s spin on weird as the new cool?